arrow Products
Glide CMS image Glide CMS image
Glide CMS arrow
The powerful intuitive headless CMS for busy content and editorial teams, bursting with features and sector insight. MACH architecture gives you business freedom.
Glide Go image Glide Go image
Glide Go arrow
Enterprise power at start-up speed. Glide Go is a pre-configured deployment of Glide CMS with hosting and front-end problems solved.
Glide Nexa image Glide Nexa image
Glide Nexa arrow
Audience authentication, entitlements, and preference management in one system designed for publishers and content businesses.
For your sector arrow arrow
Media & Entertainment
arrow arrow
Built for any content to thrive, whomever it's for. Get content out faster and do more with it.
Sports & Gaming
arrow arrow
Bring fans closer to their passions and deliver unrivalled audience experiences wherever they are.
arrow arrow
Tailored to the unique needs of publishing so you can fully focus on audiences and content success.
For your role arrow arrow
arrow arrow
Unlock resources and budget with low-code & no-code solutions to do so much more.
Editorial & Content
arrow arrow
Make content of higher quality quicker, and target it with pinpoint accuracy at the right audiences.
arrow arrow
MACH architecture lets you kickstart development, leveraging vast native functionality and top-tier support.
Commercial & Marketing
arrow arrow
Speedrun ideas into products, accelerate ROI, convert interest, and own the conversation.
Technology Partners arrow
AWS image
arrow arrow
Vercel image
arrow arrow
Pugpig image
arrow arrow
Poool image
arrow arrow
Solution Partners arrow
Code Store image
Code Store
arrow arrow
The App Lab image
The App Lab
arrow arrow
Polemic Digital image
Polemic Digital
arrow arrow
Made by Many image
Made by Many
arrow arrow
Industry Insights arrow arrow
arrow arrow
News from inside our world, about Glide Publishing Platform, our customers, and other cool things.
arrow arrow
Insight and comment about the things which make content and publishing better - or sometimes worse.
arrow arrow
The Content Aware weekly newsletter, with news and comment every Thursday.
Knowledge arrow arrow
Customer Support
arrow arrow
Learn more about the unrivalled customer support from the team at Glide.
arrow arrow
User Guides and Technical Documentation for Glide Publishing Platform headless CMS, Glide Go, and Glide Nexa.
Developer Experience
arrow arrow
Learn more about using Glide headless CMS, Glide Go, and Glide Nexa identity management.

Our longer range prospects are looking up

Reasons to be cheerful this week are of a strategic nature, but strategy will filter down to reality soon enough.

by Rob Corbidge
Published: 16:11, 22 June 2023

Rob Corbidge is Head of Content Intelligence at Glide Publishing Platform, applying the latest knowledge about advances and ideas in the publishing industry to our own product and helping clients get the most from their content.

Cyberpunk radar by Stable Diffusion

It would take a fool to set their face against some of the more negative news around publishing right now, especially given the immediate wider economic picture, yet this week brings two slices of good news that, while they're not manna from heaven, are at least indicative of a change in the weather.

Firstly, we have Gannet taking up the legal fight against Google's grip on advertising. The biggest news publisher in the United States isn't holding back: "Google controls how publishers sell their ad slots, and it forces publishers to sell growing shares of that ad space to Google at depressed prices," Gannett said in a statement. "The result is dramatically less revenue for publishers and Google’s ad-tech rivals, while Google enjoys exorbitant monopoly profits."

"Us?" said Google, sitting on some garden furniture made from millions of compacted twenties. OK they didn't say that, but they kind of did:  "These claims are simply wrong," Dan Taylor, VP of Google Ads, said in a statement. "Publishers have many options to choose from when it comes to using advertising technology to monetize."

There is a good deal of lazy criticism against companies such as Gannet by those who have never run businesses, particularly in much of the lamentable academic field that purports to study journalism. The fact is, the conditions create the company. Gannet still exists because it has a model than can work in the current adverse situation. The same with a number of other such publishing businesses globally. It's difficult to survive out there. 

In adding their own separate complaint to the legal actions already in motion in the US, where the Department of Justice and eight states are already suing Google for its alleged ad market monopoly, and the EU, where the Commission has made a formal antitrust ruling against Google that "takes issue with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers",  Gannet has stuck its battle flag in the ground.

Will others join it? Quite possibly, and if there's a whiff of "division of the spoils" in the air in the advent of a significant victory, then so be it. A post-Google dominated advertising world could be volatile, it will certainly be interesting, yet the main wonder will remain how such market distortion was allowed to continue for so long.

Good News Part Deux

In other good news, we have the development that leading larger publishing companies have been meeting with large tech businesses in order to discuss the use of their content in generative AI tools. 

Encouraging in this story are the words from Axel-Springer's CEO Mathias Döpfner, who stated that an "industry-wide solution" for payment over content use was the most desirable outcome. We know that the tech giants like to cut side-deals, and thus dilute the opposition, so any attempt at unity must be welcomed by smaller publishers.

Tricky areas to navigate exist. For example, Google has floated the possibility that publishers could opt-out of having their content used for AI training data, but one feels that must have a penalty attached to it, or even the suggestion of a future penalty as Google AI products are developed and shipped.

The reason Google are the dominant position they are currently enjoy is that at the time they acquired the ad tech businesses that are still the reason for their power is that no one fully understood what the consequences would be - and I include Google in that. 

This time around, as the AI monster grows a new hype tentacle every hour (no idea what a hype tentacle is ed.) publishers are prepared, seeing competition for what it actually is, and demanding their content is paid for. 

The longer term is looking up. 

Latest articles

Journalism under surveillance takes a new turn as OpenAI asks to see your notebooks
OpenAI's dystopian hello to journalists and publishers
arrow button
a person running away from technology
Quit running from news: fear of fakery is greater than the fake itself
arrow button
Googles golden jail cell and the problem of the internet
Google's golden jail cell is a metaphor for the web, and we're all struggling to break out
arrow button

Ready to get started?

No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.

Book a demo