arrow Products
Glide CMS image Glide CMS image
Glide CMS arrow
The powerful intuitive headless CMS for busy content and editorial teams, bursting with features and sector insight. MACH architecture gives you business freedom.
Glide Go image Glide Go image
Glide Go arrow
Enterprise power at start-up speed. Glide Go is a pre-configured deployment of Glide CMS with hosting and front-end problems solved.
Glide Nexa image Glide Nexa image
Glide Nexa arrow
Audience authentication, entitlements, and preference management in one system designed for publishers and content businesses.
For your sector arrow arrow
Media & Entertainment
arrow arrow
Built for any content to thrive, whomever it's for. Get content out faster and do more with it.
Sports & Gaming
arrow arrow
Bring fans closer to their passions and deliver unrivalled audience experiences wherever they are.
Publishing
arrow arrow
Tailored to the unique needs of publishing so you can fully focus on audiences and content success.
For your role arrow arrow
Technology
arrow arrow
Unlock resources and budget with low-code & no-code solutions to do so much more.
Editorial & Content
arrow arrow
Make content of higher quality quicker, and target it with pinpoint accuracy at the right audiences.
Developers
arrow arrow
MACH architecture lets you kickstart development, leveraging vast native functionality and top-tier support.
Commercial & Marketing
arrow arrow
Speedrun ideas into products, accelerate ROI, convert interest, and own the conversation.
Technology Partners arrow
AWS image
AWS
arrow arrow
Vercel image
Vercel
arrow arrow
Pugpig image
Pugpig
arrow arrow
Poool image
Poool
arrow arrow
Solution Partners arrow
Code Store image
Code Store
arrow arrow
The App Lab image
The App Lab
arrow arrow
Polemic Digital image
Polemic Digital
arrow arrow
Made by Many image
Made by Many
arrow arrow
Industry Insights arrow arrow
News
arrow arrow
News from inside our world, about Glide Publishing Platform, our customers, and other cool things.
Comment
arrow arrow
Insight and comment about the things which make content and publishing better - or sometimes worse.
Newsletter
arrow arrow
The Content Aware weekly newsletter, with news and comment every Thursday.
Knowledge arrow arrow
Customer Support
arrow arrow
Learn more about the unrivalled customer support from the team at Glide.
Documentation
arrow arrow
User Guides and Technical Documentation for Glide Publishing Platform headless CMS, Glide Go, and Glide Nexa.
Developer Experience
arrow arrow
Learn more about using Glide headless CMS, Glide Go, and Glide Nexa identity management.

What's your motive for sharing knowledge?

Users will be able to add Notes to Google search results lists, and read Notes others have added. Is this a human reaction to the rise of AI?

by Rob Corbidge
Published: 16:15, 16 November 2023

Rob Corbidge is Head of Content Intelligence at Glide Publishing Platform, applying the latest knowledge about advances and ideas in the publishing industry to our own product and helping clients get the most from their content.

A man typing into multiple mobile devices at once

What's your motive for sharing knowledge?

I'd long understood that Aztecs performed human sacrifice in order to ensure the sun came up every day. No incinerated heart on Monday, no sun on Tuesday.

Performing a recent cyclical knowledge audit of things that intrigue me, I decided to fill out this notion, garnered from some long discarded book, and spent some time gaining an informed amateur's understanding of why we think the Aztecs were wedded to such alien beliefs to our own and why the merciless action of the obsidian knife was central to their life (or death).

Once I'd armed myself with what is understood about Aztec culture and religion as it pertains to the awful bloodied altars at the heart of their belief system, I couldn't help but share the knowledge with those of my friends who delight equally in such (admittedly dark) information.

What is the reward for the individual in gathering such understanding and then relaying it? Well, until I become an Aztecician, watching my friends' faces as I describe the civilizational logic that led to such strange and awful practice becoming the norm is fine for me.

This is the same mechanism publishers use really. The power of shared information, intrigue, and understanding to capture an audience, just with some attached financial modelling to reflect the effort involved.

So we have the announcement this week that Google is adding notes to search.

This feature gives users the utility to type their own notes on a specific search result, and also allow others to read other's notes on that search result. 

So a form of human curation. Like for example, Reddit

The most intelligent response to this move seems to pivot on the idea that Google wants to return the human to search. That is, actual people telling other people things informed by their own knowledge and/or experience. This is set against the current, and foolish, prevalent narrative that an inevitable tide of AI-created content will wash over humanity and leave it covered in clickbait seaweed. 

We've seen similar on X, with practically the only change publicly welcomed on the platform under its new management being the addition of Community Notes. Although these themselves have become more of a battlefield in recent times, it could well be argued that was the intention. The more the ebb and flow of point and counterpoint is published on X, the more activity there is on the platform. 

This week's announcement is back to the future in full operation for Google. All the way back in fact to the steam age of 2008, when the big G announced SearchWiki as "a way for you to customize search by re-ranking, deleting, adding, and commenting on search results". It lasted all of two years.

Nevertheless, there is a possible enhancement to user experience in such a move. It doesn't come from an ignoramus such as your author adding his own scant understanding of Aztec sacrificial rites to a link about obsidian knife manufacture, it will come from queries such as "how to get tyre sealant off my bike wheel rims". Many others are chasing this gold mine of user attention though, from Facebook Groups to Quora and all points in between.

Will we see the rise of superanswerers, dispensing knowledge through Google search notes? Will it see an arms race to establish authority in a given field or will it fall victim to a clickbait factory in northern Somewhereville specialising in the manufacture of plausible-sounding notes spam? Will search notes become the new fake reviews?

Another change Google is making is possibly more intriguing.

"Starting later this year, we’ll also make it easier to find and visit your favorite sites. For example, if you’ve searched for something a few times, like DIY instructions for a backyard project, and keep returning to the same web page, our systems will recognize that and bring the site to the top of the search results page."

This also brings the possibility of sector dominance for those willing to work for it. Although, as ever with Google, what they give, they will take away. It's a one way street, even with notes attached.

Latest articles

Journalism under surveillance takes a new turn as OpenAI asks to see your notebooks
OpenAI's dystopian hello to journalists and publishers
arrow button
a person running away from technology
Quit running from news: fear of fakery is greater than the fake itself
arrow button
Googles golden jail cell and the problem of the internet
Google's golden jail cell is a metaphor for the web, and we're all struggling to break out
arrow button

Ready to get started?

No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.

Book a demo