Wednesday 17 June 2026 – The UnHerd Club, 2 Old Queen Street, London
A day with publishing and sport leaders who'll tell you what's actually happening – not the conference version.
This is an invite-only event. If you're interested in attending, get in touch.
| Time | Duration | Session |
|---|---|---|
| 09:30 – 10:00 | 30 min | Arrivals & registration |
| 10:00 – 10:30 | 30 min | Welcome & Keynote: What's Coming The industry is shifting fast. Glide's view on where both publishing technology and audience-facing products go from here – plus live reveals of what we've been building behind closed doors. |
| 10:35 – 11:20 | 45 min | SEO in an AI World AI Overviews, zero-click results, and volatile Google Discover are reshaping how audiences find content. Three of the UK's leading SEO minds on what's changed, what still works, and where to focus next. |
| 11:20 – 11:35 | 15 min | Tea break |
| 11:35 – 12:20 | 45 min | Building Audiences You Actually Own Four organisations, four completely different approaches to the same problem: building audiences you own and can prove the value of. From the UK's most engaged news app to fantasy games, seasonal subscription drivers to newsletter communities. |
| 12:25 – 12:55 | 30 min | The Spectator's Surging Subs Story The Spectator hit record subscriber numbers by rethinking the entire relationship with their subscribers. What they learned about acquisition and churn, and why they're now offering that approach to other publishers. |
| 12:55 – 13:35 | 40 min | Lunch |
| 13:35 – 14:20 | 45 min | AI in Practice – Three Publishers, Three Realities A mass-market newsroom, a consumer trust brand, and a scientific publisher. Their AI challenges couldn't be more different – and that's the point. What's safe to automate when accuracy is life-or-death? How do you protect editorial trust while still moving fast? And what are you deliberately not using AI for? |
| 14:25 – 14:55 | 30 min | Revenue Beyond the Pageview The advertising model assumed growing pageviews. That's over. AI content licensing, subscriptions, first-party data monetisation, diversification beyond display. The new revenue lines publishers should be building now. |
| 14:55 – 15:10 | 15 min | Afternoon tea break |
| 15:10 – 15:45 | 35 min | Sports Clubs Are Publishers Now The line between a sports organisation and a publisher has disappeared. Clubs run newsrooms, media groups run fan communities, and both are fighting for the same audiences with the same tools. What happens when sport starts thinking like media? |
| 15:50 – 16:00 | 10 min | Closing Remarks |
| 16:00 – 18:00 | 2 hrs | Drinks |