Cutting costs and complexity for the UK's consumer champion

Published: 15 October 2020

Which? is the UK's consumer champion and the leading impartial voice on behalf of buyers

Migrating a complex mix of editorial content and structured data is at the heart of a plan to save time and money and open up new possibilities.

Glide congratulates the UK Consumer Association and its iconic publication Which? for a landmark migration of its core Reviews content on to Glide Publishing Platform.

The migration programme was assisted by personnel from Glide Professional Services, expert in publisher projects and in analysing and moving complex content libraries, to ensure a smooth changeover without interruption to end users.

It is the latest step on a drive by Which? to ensure its members and users can access the most relevant and accurate information quickly and easily via its sites and apps.

Glide's Richard Fairbairn said: "Which? Reviews are legendary for their trustworthiness and thoroughness, cutting through the flim-flam to get to the heart of what makes a product or service recommendable, or one to avoid.

"Which?'s experts have tested countless thousands of products and services to stringent and exacting standards and - as you would expect - their combined knowledge base and the library of Reviews content is incredibly deep and complex, with millions of points of data.

"With any migration there is a laser focus on ensuring all legacy content remains completely accessible and unchanged. But the mandate set by Which? was particularly strong in ensuring the data was scrupulously cared for, and that its migration opened up new possibilities for subscribers and users to get more from it. The migration was not just about moving systems - it was about enabling new uses more quickly, and significant cost and time savings.

"The project was particularly interesting because it was a mix of extremely well-written standard and non-standard short- and long-form editorial content, allied to highly structured data in the form of specifications, technical data, statistics, charts, measurements and more.

"GPS staff have migrated entire content libraries for national newspaper publishers, but this has proved to be one of their most satisfying projects yet because of its sheer complexity and how it has worked to help the customer."

The new Reviews site gives Which? users improved access to no-nonsense assessments on thousands of products and services.