Products
Glide CMS image
Glide CMS arrow
The powerful intuitive headless CMS for busy content and editorial teams, bursting with features and sector insight. MACH architecture gives you business freedom.
Glide Go image
Glide Go arrow
Enterprise power at start-up speed. Glide Go is a pre-configured deployment of Glide CMS with hosting and front-end problems solved.
Glide Nexa image
Glide Nexa arrow
Audience authentication, entitlements, and preference management in one system designed for publishers and content businesses.
For your sector
Media & Entertainment
arrow
Built for any content to thrive, whoever it's for. Get your content out faster and do more with it.
Sports & Gaming
arrow
Bring fans closer to their passions and deliver unrivalled audience experiences wherever they are.
Publishing
arrow
Tailored to the unique needs of publishing so you can fully focus on audiences and content success.
For your role
Technology
arrow
Unlock resources and budget with low-code & no-code solutions to do so much more.
Editorial & Content
arrow
Make content of higher quality quicker, and target it with pinpoint accuracy at the right audiences.
Developers
arrow
MACH architecture lets you kickstart development, leveraging vast native functionality and top-tier support.
Commercial & Marketing
arrow
Speedrun ideas into products, accelerate ROI, convert interest, and own the conversation.
Technology Partners
AWS image
AWS
arrow
Getty Images image
Getty Images
arrow
Brightcove image
Brightcove
arrow
Poool image
Poool
arrow
Solution Partners
Endava image
Endava
arrow
The App Lab image
The App Lab
arrow
Code Store image
Code Store
arrow
Polemic Digital image
Polemic Digital
arrow
Resources
Developer Experience
arrow
Find out more how to work with Glide headless CMS, Glide Go, and Glide Nexa identity management
Customer Support
arrow
Learn more about unrivalled customer support from team Glide
Documentation
arrow
User and Technical documentation for the Glide Publishing Platform, Glide Go, and Glide Nexa
Newsroom
News arrow
Comment arrow
Newsletter arrow

Di5rupt Mx3 Leadership interview: AI and the Media & Publishing Industry Q&A - Pt1

Di5rupt's Mx3 Leadership team recently interviewed industry leaders about the effect and outlook of the rising use of AI tools in the publishing sector. Glide's Richard Fairbairn sat down to discuss how the new phenomenon could change the landscape for publishers and journalists.

by  Rich Fairbairn
15:21, 17 February 2023
A futuristic 3d scene of walls of futuristic monitors running text

Q: How do you see AI’s impact on content operations in 2023? What are the things publishers should think of right now?

Before we get into details it’s worth setting the scene a little, and clarifying a point for the pedants among us!

  • Most of the AI people are talking about is not “true AI”, but more like Machine Learning and similar ‘educatable’ software. But we’re all calling it AI because, well, that’s what everyone is claiming it is in their marketing, their news reports, and everything else. It’s fair to say that outside of proper computational science circles, the rest of us just see it as a catch all term for ‘a leap forward in what software can do when it can learn patterns’.
  • Even if you aren’t yet convinced that such AI could have much impact on or for your business now, it is at a tipping point for wider use in daily life for all your readers and audiences and many of your suppliers.

Whether it’s packaged as chatbots, helpdesks, recommendations, better search, better ads, better healthcare, documents that write themselves, cars that drive themselves, whatever – there are going to be countless tools and services, often quite mundane, getting AI-like assistance.

So why does that matter? Until now, it’s been easy to see anything badged AI as the preserve of massive businesses with oceans of money, data science teams, and years to plan. No more: we’re now in the era of cheap accessible AI that does boring stuff and can be used easily.

Look how effectively ChatGPT has demystified AI for content businesses simply because it’s doing something we can understand: it writes things. In seconds, for literally fractions of cents. Boom! Just like that “AI in publishing” went from mostly intangible to something completely real and accessible.

With that in mind, it’s now much easier to consider how AI could be useful in publishing. You don’t need to think of it as reserved for the highest-concept projects and budgets suitable for moon landings: you can start with tasks which are small and fiddly but vital, at low cost and commitment.

If you used AI to, for example, only do better SEO page descriptions, you would be removing a fiddly task for a person and probably see an instant improvement in page performance to boot. Your writer can bring way more value elsewhere.

Increment that to, let’s say, better article metadata, better image metadata, better choices of related articles, better paywall pricing offers – all things which can improve returns instantly and free up disproportionate human time, which is what we all want. We want AI to free up people and magnify their effectiveness.

To see the full interview, visit the Di5rupt MxLeadership site here.

The full report can be downloaded here.

Latest articles

article listing image
Content Aware media news: April 25, 2024
arrow button
article listing image
Content Aware media news: April 18, 2024
arrow button
article listing image
Content Aware media news: April 4, 2024
arrow button

Ready to get started?

No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.

Book a demo