Glide Publishing Platform and Getty Images: integrating excellence

Users of the world-famous image library service can now manage and import images directly from within Glide.

by Rob Corbidge

Published: 16:43, 27 July 2023

Rob Corbidge is Head of Content Intelligence at Glide Publishing Platform, applying the latest knowledge about advances and ideas in the publishing industry to our own product and helping clients get the most from their content.

Glide is proud to announce its latest technical and partner integration, with the world's leading image marketplace and archive Getty Images.

Customers of the industry-leading image solution can now manage and choose assets from their Getty Image accounts directly from within the Glide DAM, Glide Media, without having to switch screens or tabs to interrogate a separate interface.

Simplifying the publishing production process by reducing the number of steps prior to publishing is one of the major instant benefits of the integration, a belief which sits at the heart of GPP's product philosophy. Add to that the automatic and consistent import of metadata and other information, and it also contributes to best publishing practices and good SEO habits - without a user having to do anything.

By making normal Getty editorial functions available directly through GPP, it simplifies use of the world's largest image archive, and makes it possible for publishers who already partner with Getty to massively simplify their workflow.

Medina Kovacevic, GPP Head of Product, said: "With this integration, we provide users with a centralised image management experience, which helps simplify their content workflows so they can focus on creating outstanding work.

"Getty integration is available in all the places where a user would normally use images, so there's no need to go outside of Glide to download the image, and then back to Glide to upload it. Within the integrated user interface, a user can easily search the Getty image library by providing a search phrase, and narrow down the search results by applying filters for the Getty image type, Editorial or Creative, and image orientation. 

"After the images are selected for import, they're uploaded as GPP images, and all the metadata is automatically saved into relevant data fields.

"We are delighted to have such an useful integration, which operates simply and at speed." 

Glide CEO Denis Haman commented: "Glide is always trying to bring the ability to use the best of breed services a step closer for anyone in the publishing industry, and Getty Images is one of the most respected and utilised services there is.

"For a user and an organisation, image management can be one of the most complex and time-consuming parts of content creation. Seeing how this Getty Images integration cuts time and tasks from a user's workflow is fantastic, and to add to that it really helps with things like metadata for SEO.

"I am excited to see how our customers in the publishing industry embrace this update, and want to thank the great people at Getty for their help in making this integration happen."

About Getty Images

Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. 

Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first‑place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. 

Getty Images works with over 527,000 contributors and more than 310 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. 

Getty Images maintains one of the largest and best privately‑owned photographic archives in the world with millions of images dating back to the beginning of photography.

About Glide Publishing Platform

Glide is a cloud-native API-driven headless CMS which removes the need for users to spend time and budget on outdated publishing technology, to instead focus on the aspects of their business which generate revenue and response.

A Software as a Service (SaaS), Glide provides incredible peace of mind on scalability, robustness, and availability, featuring the backup enterprises need such as self-healing infrastructure, alerts, monitoring, and round-the-clock support.

The Glide platform features a vast array of publishing and editorial excellence tools as standard including Live Reporting, Digital Asset Management, and automatic SEO, all of which make the job of publishing and editorial teams easier, improving content output, speeding delivery and distribution of content, and significantly increasing the pace of new launches and new product development.

Glide is also available via the AWS Marketplace.