arrow Products
Glide CMS image Glide CMS image
Glide CMS arrow
The powerful intuitive headless CMS for busy content and editorial teams, bursting with features and sector insight. MACH architecture gives you business freedom.
Glide Go image Glide Go image
Glide Go arrow
Enterprise power at start-up speed. Glide Go is a pre-configured deployment of Glide CMS with hosting and front-end problems solved.
Glide Nexa image Glide Nexa image
Glide Nexa arrow
Audience authentication, entitlements, and preference management in one system designed for publishers and content businesses.
For your sector arrow arrow
Media & Entertainment
arrow arrow
Built for any content to thrive, whomever it's for. Get content out faster and do more with it.
Sports & Gaming
arrow arrow
Bring fans closer to their passions and deliver unrivalled audience experiences wherever they are.
arrow arrow
Tailored to the unique needs of publishing so you can fully focus on audiences and content success.
For your role arrow arrow
arrow arrow
Unlock resources and budget with low-code & no-code solutions to do so much more.
Editorial & Content
arrow arrow
Make content of higher quality quicker, and target it with pinpoint accuracy at the right audiences.
arrow arrow
MACH architecture lets you kickstart development, leveraging vast native functionality and top-tier support.
Commercial & Marketing
arrow arrow
Speedrun ideas into products, accelerate ROI, convert interest, and own the conversation.
Technology Partners arrow
AWS image
arrow arrow
Vercel image
arrow arrow
Pugpig image
arrow arrow
Poool image
arrow arrow
Solution Partners arrow
Code Store image
Code Store
arrow arrow
The App Lab image
The App Lab
arrow arrow
Polemic Digital image
Polemic Digital
arrow arrow
Made by Many image
Made by Many
arrow arrow
Industry Insights arrow arrow
arrow arrow
News from inside our world, about Glide Publishing Platform, our customers, and other cool things.
arrow arrow
Insight and comment about the things which make content and publishing better - or sometimes worse.
arrow arrow
The Content Aware weekly newsletter, with news and comment every Thursday.
Knowledge arrow arrow
Customer Support
arrow arrow
Learn more about the unrivalled customer support from the team at Glide.
arrow arrow
User Guides and Technical Documentation for Glide Publishing Platform headless CMS, Glide Go, and Glide Nexa.
Developer Experience
arrow arrow
Learn more about using Glide headless CMS, Glide Go, and Glide Nexa identity management.

Googlequake continues across all SERP sectors - is this a new normal in the world of AI search?

Red lines of volatility get even redder in almost every search category monitored by SEO and campaign data specialists Semrush.

by Rob Corbidge
Published: 12:20, 18 July 2023

Rob Corbidge is Head of Content Intelligence at Glide Publishing Platform, applying the latest knowledge about advances and ideas in the publishing industry to our own product and helping clients get the most from their content.

Earthquake by Stable Diffusion

Website search volatility across almost every sector of site categorisation has continued into another week, with the same trend seen across all the territories monitored by tracking experts Semrush.

The volatility levels of Search Engine Results Pages (SERP) according to Semrush Sensor is ranking in every sector above 9 on a 10-point scale, in areas as diverse as Shopping, Books & Literature, and Science. News is just as badly hurt and publishers worldwide have seen traffic reductions for at least a couple of weeks now.

The general level of turbulence has earned itself the status of 'Googlequake' from Semrush; Mobile and Desktop are similarly affected.

For site owners, it adds massive question marks over traffic figure changes, and makes tracking and understanding the whys of a traffic change far harder to calculate. That is notwithstanding of course actual traffic drops sites have been faced with as whole sectors get swept over by a change in search results: last week it became clear that News publisher sites with original content were being hammered while - ironically - syndication sites with the same content saw traffic rises.

In the void of concrete information, speculation has centred around whether machine learning systems could be a part of the puzzle, with such systems now being given greater latitude within Google search.

This also raises the possibility that such volatility is now the new normal.

Other SEO specialists have questioned the utility of such volatility data, given it has become such a common occurrence. One straw poll asked if such tracking tools were actually useful, drawing a majority of respondents to reply "Don't care" as to their use.

As ever, we don't anticipate any kind of detailed explanation from Google itself, other than the usual "read the documentation and do what it says". 

However, there is also the possibility that a core algorithm update could be announced. However, when you're running a business that partly relies on them, it's pretty tiresome to deal with Google's gnomic responses.

Latest articles

a robot signing a ownership of a piece of content
Content Aware media news: July 18, 2024
arrow button
a birthday cake with "150" written on it
Content Aware media news: July 11, 2024
arrow button
Sand castle crumbling
Content Aware media news: July 4, 2024
arrow button

Ready to get started?

No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.

Book a demo