arrow Products
Glide CMS image Glide CMS image
Glide CMS arrow
The powerful intuitive headless CMS for busy content and editorial teams, bursting with features and sector insight. MACH architecture gives you business freedom.
Glide Go image Glide Go image
Glide Go arrow
Enterprise power at start-up speed. Glide Go is a pre-configured deployment of Glide CMS with hosting and front-end problems solved.
Glide Nexa image Glide Nexa image
Glide Nexa arrow
Audience authentication, entitlements, and preference management in one system designed for publishers and content businesses.
For your sector arrow arrow
Media & Entertainment
arrow arrow
Built for any content to thrive, whomever it's for. Get content out faster and do more with it.
Sports & Gaming
arrow arrow
Bring fans closer to their passions and deliver unrivalled audience experiences wherever they are.
Publishing
arrow arrow
Tailored to the unique needs of publishing so you can fully focus on audiences and content success.
For your role arrow arrow
Technology
arrow arrow
Unlock resources and budget with low-code & no-code solutions to do so much more.
Editorial & Content
arrow arrow
Make content of higher quality quicker, and target it with pinpoint accuracy at the right audiences.
Developers
arrow arrow
MACH architecture lets you kickstart development, leveraging vast native functionality and top-tier support.
Commercial & Marketing
arrow arrow
Speedrun ideas into products, accelerate ROI, convert interest, and own the conversation.
Technology Partners arrow
AWS image
AWS
arrow arrow
Vercel image
Vercel
arrow arrow
Pugpig image
Pugpig
arrow arrow
Poool image
Poool
arrow arrow
Solution Partners arrow
Code Store image
Code Store
arrow arrow
The App Lab image
The App Lab
arrow arrow
Polemic Digital image
Polemic Digital
arrow arrow
Made by Many image
Made by Many
arrow arrow
Industry Insights arrow arrow
News
arrow arrow
News from inside our world, about Glide Publishing Platform, our customers, and other cool things.
Comment
arrow arrow
Insight and comment about the things which make content and publishing better - or sometimes worse.
Newsletter
arrow arrow
The Content Aware weekly newsletter, with news and comment every Thursday.
Knowledge arrow arrow
Customer Support
arrow arrow
Learn more about the unrivalled customer support from the team at Glide.
Documentation
arrow arrow
User Guides and Technical Documentation for Glide Publishing Platform headless CMS, Glide Go, and Glide Nexa.
Developer Experience
arrow arrow
Learn more about using Glide headless CMS, Glide Go, and Glide Nexa identity management.

Content Aware media news: March 10, 2022

Welcome back to Content Aware, GPP's invite only weekly update of what's new, interesting, or essential in the world of media. Feel free to pass it on, or send interesting morsels our way.

Published: 16:00, 10 March 2022
Glide Publishing Platform, Glide CMS, Glide Go, and Glide Nexa are a suite of products which help publishers and media bring audiences and content together.

WEEKLY CATCHUP ICYMI in Media: March 10, 2022

For your evening, morning, or day.
Welcome to Content Aware, GPP's invite-only weekly update of what's new, interesting, or essential in the world of media, and other good reads. Feel free to pass it on, or send interesting sugarless morsels to news@gpp.io

The true cost of a story...
We're clear at GPP that one of our focuses is faster content creation so you can do more with less, or in less time. Why? Well, content isn't free to make and until someone is reading it, it's just time and budget spent. It's usually hard to pin down exactly what it costs to make content, but US publication The American Prospect did just that for them it's nearly $2000 per article. That's the reality we're trying to help.
Read more

The untrue cost of an advert...
The above $-per-article stat is highlighted in this Adalytics report on how much revenue publishers can actually be left with after middlemen swallow their respective slices. You might not be shocked to hear that can be shockingly little.
Read more

Corbidge comments...
GPP's Head of Content Intelligence Rob Corbidge takes a look at how disinformation can subtly be weaved into the threads of the fabric of truth, as a way of undermining the very truth itself. But he sees signs of hope that audiences are becoming savvier in spotting the blatant games being played.
Read more

Is Substack becoming just another Walled Garden?
A technical no-brainer or a business decision - and what does it mean for the future of those who use it as a route to readers?
Read more

Data and insights on indie digital publications
Project Oasis has continued to gather interesting and insightful data on the business aspects of smaller US news publications throughout Covid and after the worst of the pandemic. Really worthwhile data for any interested party.
Read more

Tackling the abuse journalists can face 
Google is backing an innovative Online Harassment Manager tool, picked up as one of the ways journalists can help protect themselves against abuse and trolls. It uses machine learning to identify “toxic” language, be that rude, disrespectful or likely to make someone leave a conversation.
Read more

Journalists as 'brands'
Targeted abuse is one of the themes touched on by Elizabeth Spiers here, looking at a spat of sorts over the concept of brand-building by journalists - making a name for yourself aside from whomever you officially write for.
Read more

Amazon's "Twitch for radio"
So... doing a bit of that brand building? Perhaps start your own radio show: Amazon pushes further into content as it Beta launches Amp, an app which lets users DJ their own radio station and stream it to an audience.
Read more

You're no Shakespeare (thankfully)
If you are attempting to do some brand-building, or feel the need to saddle your staff with some interesting-sounding job titles or job descriptions, 'storyteller' probably shouldn't be one of them.
Read more

Google algo update - maybe
File this one in your 'keep an eye on it' folder: chatter in SEO and webmaster circles suggest there might have been a Google algorithm update last week. Reports of variations in traffic are not conclusive , and it's too early to be conclusive, but it might be worth having a look at your own reports a little more closely.
Read more

Thanks for sending your tips and recommendations - all gratefully welcomed!

Latest articles

a robot signing a ownership of a piece of content
Content Aware media news: July 18, 2024
arrow button
a birthday cake with "150" written on it
Content Aware media news: July 11, 2024
arrow button
Sand castle crumbling
Content Aware media news: July 4, 2024
arrow button

Ready to get started?

No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.

Book a demo