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Content Aware media news: May 9, 2024

Real or fake is something of a theme at the moment, and even those who have created AI-gen technology don't always know...

Published: 17:38, 09 May 2024
confused robot looking at pictures

Open AI: "Even we can't really detect AI images very well..."
It's likely you have trained yourself to spot AI-generated images, and also that you've been fooled many a time. Don't worry - it's not just you, even OpenAI struggles to tell what's real and what's not any more. The stats came out while announcing a new AI detection toolset for public use, with the caveat that, err... it works some of the time.
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Publish and be scanned?
The future version of the "story based on real events" attestation may well be the stamp that it is not created by AI. Author RR Haywood has come up with a marketing gimmick and valid reaction against artificially generated dross. His latest novel in the Zombie Apocalypse genre carries a guarantee that "This book was authored by Richard Haywood and not generated by any machine or artificial intelligence." Will it be a badge newspapers and sites start to wear with pride?
Read more

Core update continues to shred publishers
Updates to Google Search have little good news for publishers. The latest Core Update is surmised in Press Gazette: "Of 70 leading news publishers tracked by Press Gazette ... all but 15 saw falls in their visibility score. Of those, almost half saw declines in the double-digits".
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Impact analysis
Search Engine Land are also on the case, using Semrush data, which suggests the unhelpful Helpful Content Update of September 2023 is now partly undone by the latest update. So, what was good content a few months ago is now not good according to the arbiters at Mountain View. Confusion reigns in editorial meetings.
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Yes, you really can be too good at SEO
Aside from the sheer lack of clarity around what Google wants any more, what other risks does its emergent role as Global Editor-in-Chief of Everything present? SEO spotlight Barry Adams is already seeing good sites be penalised for essentially doing exactly what Google says they should do. In Google New Editor Speak, building a site that adheres to Google's advice is now a crime of sorts.
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To dance or not to dance?
US publisher Dotdash Meredith is the latest big name publisher to sign a content use deal with OpenAI. Axios believes the move is incentivised by DDM advertising linked to search queries and therefore extra vulnerable to AI-gen content. With legal action still ongoing against OpenAI by the NYT and others, it's quite the hold 'em or fold 'em moment in publishing.
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Real or fake, you decide
As OpenAI admit even they can't detect artificially generated images with total accuracy, and the push for some global standard of image and video veracity starts to slowly turn its wheels, you can see how finely tuned your own AI detection filter is by taking the BBC's monthly quiz.
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We respect the choices of creators and content owners on AI.
OpenAI has published (assumedly using real people) its position on stolen content creator's rights in its version of the brave new world of creative endeavour. Like a mafia enforcer knocking at the door with a bat and a smile, it has created a handy tool for writers to use to mark up their work and assign it (or not) into the LLM training vats. It continues their position that seems to say you're being unfair to try and keep your creations out of their reach. Neil Turkewitz investigates.
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A reminder of why they want your content
Last week we reported on suggestions that OpenAI will launch a pure search product. Here's more on how it would work. Essentially, the better your site, the more likely it could be to be pillaged for the best info, including illustrations and graphics.
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Woops! I deleted the file...
As the Google Anti Trust trial which may force its break up draws to a close, harsh words for the firm after it managed to terribly accidentally delete troves of chatlogs which might be relevant to claims its has monopolistic business practices.
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Join Us: Vercel Ship ‘24 Watch Party, May 23rd,Copenhagen

Vercel, 10up, Glide Publishing Platform and Fueled have teamed up to host the Ship 2024 Watch Party in Copenhagen. Enjoy food, drinks, and networking as Vercel introduces their latest products and discusses the future of AI-native user experiences and building composable web applications.


Get the details and register: Here


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