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Content Aware media news: November 2, 2023

EDPB vs Meta, SEO vs Google, SEO vs AI - all in this week's Content Aware.

Published: 16:00, 02 November 2023
Colorful apples and oranges on a white background

Bug in the machine
Had your traffic slashed following the most recent Google algorithm update? It was bugged, they say, and following a fix some sites may start to see an uptick in referrals from Discover. No insight as to what the bug was, or how it was spotted - not that we are cynical enough to think there was no bug and no-one really knows how it all works any more.
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Doing it in style
The Financial Times Fashion Matters newsletter has reaped praise and awards in the year since its launch, with massive engagement from audiences. Read about the genesis of its launch and success from FT Head of Newsletters Sarah Ebner - a tale of a well-researched and well-received product launch from a team that knows its readers well.
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Corbidge comments on... SEO vs Google
Our super searcher Rob observes a ruckus in the world of SEO and Google after one writer claims the internet is ruined by one or the other - observing that whatever the merits of the claim, the debate it has prompted is both revealing and enlightening.
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SEO vs AI
Meanwhile, media tech expert Ian Betteridge says that SEO as we know it, and perhaps how publishers reveal their content to the world, is poised to change out of recognition. It could lead to a rethinking of entire business models and a reinforcement of "do what only you can do...".
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Young people vs subscriptions
Research and insight into why younger readers are harder to convince to pay for news.
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X's plan to curb disinformation
While X/Twitter seems unable or unwilling to prevent the sharing of disinformation, it does plan on not rewarding those who conduct in it, in a plan to "incentivize accuracy". While state-backed bad actors won't care, verified individual users would at least lose the financial motivation to spread lies.
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"I remember when grandma..."
Cake makers rejoice! Google responds to the so-common-its-a-meme complaint that recipe bloggers don't get to the point quick enough. Ironic, given that it was the 2000 words on their childhood memories that got them better search results.
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The documents they didn't want you to see
Company docs and decks from Google and Apple shed light on their dealings and wider business strategies, produced as evidence in the Google anti-trust trial. Check out other Jason Kint Tweets for other trial-related exhibits.
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A Meta EU ban explained
Being spammed by subscription sign-up requests from Meta/Facebook? Here's why: a new EU ban on data processing for targeted ads, which could impact the whole ad industry.
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Apples = oranges
When is an apple an orange? Just ask ChatGPT...
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