arrow Products
Glide CMS image Glide CMS image
Glide CMS arrow
The powerful intuitive headless CMS for busy content and editorial teams, bursting with features and sector insight. MACH architecture gives you business freedom.
Glide Go image Glide Go image
Glide Go arrow
Enterprise power at start-up speed. Glide Go is a pre-configured deployment of Glide CMS with hosting and front-end problems solved.
Glide Nexa image Glide Nexa image
Glide Nexa arrow
Audience authentication, entitlements, and preference management in one system designed for publishers and content businesses.
For your sector arrow arrow
Media & Entertainment
arrow arrow
Built for any content to thrive, whomever it's for. Get content out faster and do more with it.
Sports & Gaming
arrow arrow
Bring fans closer to their passions and deliver unrivalled audience experiences wherever they are.
Publishing
arrow arrow
Tailored to the unique needs of publishing so you can fully focus on audiences and content success.
For your role arrow arrow
Technology
arrow arrow
Unlock resources and budget with low-code & no-code solutions to do so much more.
Editorial & Content
arrow arrow
Make content of higher quality quicker, and target it with pinpoint accuracy at the right audiences.
Developers
arrow arrow
MACH architecture lets you kickstart development, leveraging vast native functionality and top-tier support.
Commercial & Marketing
arrow arrow
Speedrun ideas into products, accelerate ROI, convert interest, and own the conversation.
Technology Partners arrow arrow
Explore Glide's world-class technology partners and integrations.
Solution Partners arrow arrow
For workflow guidance, SEO, digital transformation, data & analytics, and design, tap into Glide's solution partners and sector experts.
Industry Insights arrow arrow
News
arrow arrow
News from inside our world, about Glide Publishing Platform, our customers, and other cool things.
Comment
arrow arrow
Insight and comment about the things which make content and publishing better - or sometimes worse.
Expert Guides
arrow arrow
Essential insights and helpful resources from industry veterans, and your gateway to CMS and Glide mastery.
Newsletter
arrow arrow
The Content Aware weekly newsletter, with news and comment every Thursday.
Knowledge arrow arrow
Customer Support
arrow arrow
Learn more about the unrivalled customer support from the team at Glide.
Documentation
arrow arrow
User Guides and Technical Documentation for Glide Publishing Platform headless CMS, Glide Go, and Glide Nexa.
Developer Experience
arrow arrow
Learn more about using Glide headless CMS, Glide Go, and Glide Nexa identity management.

Content Aware media news: September 14, 2023

In Content Aware this week: Sally's mystery family, AI can be quite stupid, and setting fire to $20bn 

Published: 13:11, 15 September 2023

Last updated: 13:15, 15 September 2023
Content Aware newsletter Sept 14 2023 SEORountable homepage

AI can't handle Sally and her 2 to 6 sisters
Positing a simple (for a human) written puzzle for 60 different Large Language Models to have a bash at easily showed the limitations of such systems: all of them got it wrong. The deviation in answers is a bit scary. If you want to see a fuller exchange between one of GPP's resident AI wranglers and ChatGPT 3.5, then click here. The word on AI Street is that GPT-4 gets it right first time, which is probably why Meta has it as a target.
Read more

Site unseen
Site rebuilds are generally accompanied by a feeling of optimism about how much better things will be once the project is completed. Yet, as we know, there's always a traffic penalty to such relaunches. Can it be avoided? No, says Google's John Mueller.
Read more

Eternal indemnity from Microsoft
Customers of Microsoft's AI assistant Copilot are to receive legal indemnity against any copyright claims for content generated using the system. MS must be very confident in its training data.
Read more

Corbidge comments on... the boring truth of being hands-on with AI systems
From "Ahh!" to "oh...", the arc of learning when using or experimenting with generative AI systems for real world publishing newsroom usage can be somewhat turbulent and disappointing. Our resident generative guy Rob reveals the pathway many of us have to take before realising that every AI has its limits - as well as their tricks and tweaks.
Read more

Do AI detection tools work?
No, according to OpenAI's recent documentation in responding to the question: "How can educators respond to students presenting AI-generated content as their own?" OpenAI should know, you'd assume, even admitting they've such a tool themselves.
Read more

Algorithm August: ripples and tremors
Google's most recent core search algorithm update - the one that can kill your traffic out of nowhere - is proving relatively hard to read, as they often are. Possibly for Google too. In the UK, and so likely elsewhere, marketplaces Amazon, Etsy, and Ebay have taken a hit, as have some large music and reference domains. The August Core update roll-out ended on the 7th September so as always check your data and see what jumps out as odd.
Read more

$20 billion you might as well have burned
Back to the dodgy ad game again: just in time for the Google megatrial, a new study for the US Association of National Advertisers is highly revealing. "There isn’t enough information in the hands of the people who are executing a programmatic campaign to make informed decisions about the right thing to do," leading to spectacular waste and misspend.
Read more

Someone else's test crash dummy
Google runs advertising experiments - this is known. Yet advertising experiments without the consent of the campaign's owners? Not sure anyone likes the sound of that.
Read more

Fair diffusion for all
Getty, Alamy, and other big names in the world of imagery have announced a joint Ethical AI Image Initiative called "The Fair Diffusion Program" that will see original creators properly compensated and credited for work used in AI training data. Can publishers co-operate similarly to text content?
Read more

QUICK LINKS

How the NYT trained Googlebot to get more traffic
Great insight into how to work the Googlebot better.
Read more

Local heroes
Half a billion dollars on the way to local news projects.
Read more

Too many AI options? INMA helps
Giving some clarity in the newsroom.
Read more

Latest articles

a magnifying glass on a stack of papers on a table in a dimly lit office
Content Aware media news: September 26, 2024
arrow button
The looming crisis for the AI industry
Content Aware media news: September 19, 2024
arrow button
a human training a robot to write
Content Aware media news: September 12, 2024
arrow button

Ready to get started?

No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.

Book a demo