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European digital fighters, AIs aim for your paywalls and a malware bonanza

ChatGPTs spam problem, Meta declares war on copycats, and a headache-free way to do website redirect mapping - all in this week's Content Aware.


Published: 15:17, 17 July 2025
dogs standing in front of a pile of newspapers and books

Corbidge comments on...Facebook's purge
Facebook's move to crack down on unoriginal posts can be seen as a potential improvement to user experience. But knowing Meta, we can't help but be a little bit suspicious of their motives. Is Facebook showing their altruistic side and giving a helping hand to content creators, or is it another self-serving strategy? Our resident content qualifier Rob shares his thoughts.
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European digital justice league
European privacy watchdogs are coming together, armed with a shiny new legal gadget called collective redress. Think class action lawsuits, but with a GDPR bow on top. It basically lets everyday internet users unite to demand compensation when tech giants fumble their data, and with payouts possibly stacking into the billions, it's not a small matter. Groups such as Noyb and SOMI are at the forefront, going against heavyweights such as Meta and TikTok. Ireland, the EU HQ of many of these tech giants, has been dragging its feet, but with collective action inevitably gaining steam, privacy enforcement might finally go viral, even if some legal systems might still be buffering.
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The new MVP of website redirect mapping
Redirect mapping during website migrations is usually a tedious and soul-crushing exercise in spreadsheet taming. But AI is stepping in as an unlikely hero, promising to turn the digital torture into a streamlined sprint. However, we're not talking about the generative kind (sorry ChatGPT fans), but purpose-built models that actually know what they're doing, no hallucinations, no tomfoolery. You still need a human in the loop, while AI can do the heavy lifting it's still not ready to embark on the mission solo. Search Engine Land knows more.
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ChatGPT's spam problem
A recent analysis shows that ChatGPT is frequently citing low-quality, spammy websites in crucial areas such as health insurance, ignoring the rigorous E-E-A-T (experience, expertise, authoritativeness & trustworthiness ) standards that Google has long alleged protects users from misinformation. The situation highlights the urgent need for AI developers to prioritise content integrity and adopt stricter quality controls. OpenAI might want to consider taking Google's route, if they want to improve source quality and reliability.
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AI chatbots vs paywalls: yet another loophole
In an ongoing tussle between publishers and technology, AI chatbots such as ChatGPT and Grok have found a cheeky way around paywalls. New research shows that these bots assemble snippets from social media, archives, and secondary sources in real time, reconstructing full articles without ever spending a penny. Despite their polite public nods to paywall etiquette, behind the scenes they're scheming and creating yet another problem for publishers, on top of the mountain of other AI created issues. It's a modern game of (digital) cat and mouse, and the subscription model might be the next playground under attack.
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Meta declares war on copycats
Meta's latest move to purge Facebook of unoriginal content consists of targeting over 500,000 accounts caught in the act of reuploading, faking engagement, and posting content for which you could swear you saw it somewhere before. With punishment such as demonetisation and reduced visibility, is Meta tightening the reins to bring in a new age of real content, or is something else going on in the shadows?
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Malware galore
In a cautionary tale of code gone rogue, the Malcure Malware Scanner plugin for Wordpress has been caught with its drawbridge lowered. A critical flaw, rated 8.1 in severity, allows even the humblest of users, subscribers (which is the default role) to delete arbitrary files, thanks to a missing capability check. With over 10,000 sites at risk and no patch in sight, the plugin was been pulled. It seems that sometimes even WP's security tools need ... well, better security.
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AI won't save journalism, but humans might
As AI takes over the internet and many seem more interested in shiny new tools than strategy, "journalism's pivot to AI" sounds like a reinvention. But with more spam and less traffic, is authenticity which builds trust with readers a better strategy than headlines written by bots? The question perhaps isn't whether AI can help journalism, it's whether journalism can survive pretending it's the only answer available. 404 Media discusses further.
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WeTransfer backpedals on AI use after backlash
WeTransfer got itself into a pickle when it quietly changed its terms of service to suggest it might use your files to train AI. Cue the backlash. Users spotted language that grants the company the rights over shared content, and WeTransfer scrambled to clarify, updating its terms of service quietly on July 15, insisting it won't use your photos or files and removing all mentions of AI. Turns out that the training meant training for content moderationNo AI, no Skynet. For now, your files are safe.
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Wikimedia vs bad internet laws
The Wikimedia Foundation has introduced the Wikipedia Test for lawmakers, where it basically states that if the internet policy makes it hard for Wikipedia to exist, it's probably not a good policy. Originally posed in 2023, it now includes a rubric highlighting red flags such as ID checks, surveillance, or moderation rules, things that could harm non-profit, community-led platforms. It is supposed to stop well-meaning laws from hitting the good guys while aiming for Big Tech.
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News Corp's engagement edge
News Corp Australia has decided to part ways with "empty reach" and find a better match, "engaged reach". Gone are the days of chasing hollow social clicks and fleeting traffic, now they're doubling down on audience attention spans, measuring quality over quantity. INMA knows more.
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Google's growing echo chamber
According to new research, Google's AI Overviews are citing AI-generated content more than human-written pages, 87.8% of sources. While there is no bias in citation order, the AI governed web, where we have 74% of new content being AI-assisted, is creating a feedback loop where we have AI citing AI. The result? An echo chamber filled with red flags about accuracy and originality.
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