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The football calendar is relentless. Between match days, transfer windows, and commercial activations, the pressure on content teams is non-stop.
Yet, most clubs still rely on legacy platforms that weren't built for the modern game.
Fragmented data and manual workflows don't just slow you down, they turn content into a cost centre rather than a commercial asset.
Glide CMS is built to power the content-rich, data-driven environments modern sports like football live within, and whose fans live for every goal, overtake, and penalty.
We help elite clubs like Arsenal and AS Roma integrate live match data, automate complex workflows, and deliver global digital experiences seamlessly.
Here’s how we help clubs and federations move faster and unlock the true commercial value of their content:
Modern football runs on data. Fixtures, results, league tables, player profiles, squad lists, match statistics and competition formats all sit at the heart of how clubs and leagues communicate with fans, as well as, commercial partners and the media.
Yet in many organisations, this information still lives across multiple systems, and in spreadsheets and manual processes. The same data is often left fallow, or has to be re-entered repeatedly for match reports, previews, player pages, competition hubs and sponsor activations, increasing the risk of errors and inconsistencies and adding to already heavy workloads.
Glide treats such sports data as a core publishing asset. With powerful structured-data capabilities, key information such as players, teams, competitions, venues and fixtures is standardised, centrally managed and instantly reusable across every digital channel for fully connected content strategies.
Any time a teamsheet changes, a player transfers, or a fixture reschedules, it can flow automatically across sites and apps to update match previews, live blogs, player profiles and competition pages, removing the need for the content team to get involved and telescoping the timescale in which time-sensitive information is distributed.
By removing the technical friction of manual updates, Glide ensures clubs regain and remain the top and first source of news for fans, beating aggregators and social media accounts to the punch while maintaining total brand and commercial governance.
Match days bring unique pressures to football clubs.
With goals, injuries, VAR , substitutions and post-match reactions all perfect for live blogs and instant publishing multiple platforms, the demands on in-house content teams have never been greater.
Manual workflows, disconnected tools and slow approval processes delay updates, introduce errors and make it harder to maintain brand, legal and commercial standards during high-traffic moments.
Glide is built for this kind of heat. We support fast-paced football publishing without compromising control with streamlined workflows, structured content templates and built-in governance tools to help teams publish with confidence.
Breaking news, live blogs, match reports and reaction pieces can be created, reviewed and uploaded quickly, with clear audit trails and approval processes in place.
This reassures clubs, federations and leagues that every update is accurate, compliant and consistent with their brand and commercial obligations.
Content is much more than match reports and social posts. It plays a growing role in driving commercial value - from fan memberships and subscriptions to sponsor activations and branded storytelling.
But unlocking that value requires the right technology partner with the right mindset.
With structured data at its core, Glide CMS transforms digital real estate into high-value inventory.
We understand the relationship between players, stats, and matches, meaning clubs can automate the delivery of sponsored content modules without manual design work using Glide. Clubs and leagues can launch:
By connecting editorial content with structured football data, clubs, leagues and federations can deliver experiences that keep their fans engaged for longer, deepen relationships with commercial partners, and create new revenue opportunities across channels.
The result is a content ecosystem that supports both fan engagement and commercial growth.
Football audiences - especially for bigger clubs - are now truly global with a voracious appetite for news about the team - or teams - they follow.
Modern fans expect fast, intuitive and engaging digital experiences, whether following a live match, checking scores, analysing player profiles or looking at behind-the-scenes content.
On big match days, traffic can spike dramatically. Legacy platforms often struggle to cope, leading to slow publishing and page load times along with broken pages and inconsistent experiences that frustrate fans and weaken engagement.
Glide is built to support high-traffic football environments with fast, reliable performance and flexible content templates. Structured data leads to clean, consistent layouts for match centres, player profiles and competition hubs, while intelligent linking of content helps fans easily discover related stories, highlights and analysis.
Glide also supports:
Today’s football clubs and leagues operate in complex digital environments, with multiple and systems inter-connected, and often, ageing legacy CMSs that prove to be the weak link.
Content platforms need to connect seamlessly with data providers, ticketing systems, CRM platforms, broadcast partners, retail operations and commercial tools.
When systems don’t talk to each other, teams are forced into manual workarounds to duplicate data across different places and lead to disconnected fan experiences. It slows down publishing, increases risk and limits the ability to personalise content or activate commercial partnerships effectively. In practical terms it’s the sort of difference between ticketing updates sent hours or even days after the game, versus minutes.
We’ve seen this problem again and again and is why our technology is built with an API-first architecture. Glide acts as the intelligent orchestration layer for your existing tech stack, so clubs don't have to replace legacy systems that still serve a vital role.
Instead, Glide pulls live data from providers (like Opta, Sportradar, or Ticketmaster) and pushes it into fan-facing channels instantly.
It’s meant we’ve been able to help clubs to:
So when the football calendar ramps up, our infrastructure scales to meet demand, helping teams and leagues deliver reliable digital experiences even during the most demanding schedules.
Every match, every player, every competition and every moment carries long-term commercial value.
But when content and data are scattered across disconnected systems, that value is hard to unlock.Glide brings structure and clarity to football publishing.
With automated tagging, structured metadata and smart ways to connect content, clubs and federations can manage their output in a more consistent, efficient and strategic way.
Player profiles link to match reports and stats. Competitions connect to fixtures and results. Archive content remains discoverable and reusable across seasons, campaigns and commercial activations.
This gives football clubs a clear publishing framework which supports:
Over time, this approach turns football publishing into a structured, scalable operation - helping clubs behave more like a modern day media house masterminding fan engagement with content across every instead of merely publishing a series of isolated articles.
Glide CMS unlocks the smarter way to manage content in a game that never stands still.
Ready to learn more about Glide CMS and see the platform in action? Request to speak to a Glide Product Specialist.
No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.
Book a demo
