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Book a demoContent Aware media news: August 18, 2022
| Gannett's zombie plan, travelling brands, and reader feedback - all in this week's Content Aware media highlights. |
How Gannett reanimated its zombies
Like many publishers, Gannett was seeing many of its readers fail to login despite having paid subscriptions. Here's insight into how they re-ignited their interest - a massive booster to resubscription rates.
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Corbidge comments... on Transatlantic forays by publishers
Writing for those abroad is a particular challenge. You can optimize for readability and use your judgment to add color, but will the locals like the flavor versus their standard fare?
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From "no comment" to "join the community!"
A good overview of the shifting sands of comment boards, forums, and communities, and the way publishers are re-engaging with their audiences.
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Google can't defame you in Australia
At least, not based on displaying search results of publishers' content. To us it does raise the question of responsibility should a libel be accidentally created by one of the many AI-based news article summarisers - which compress articles to their salient facts and strip out much background and colour.
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A history of non-silence
James Evelegh, media guru and editor of industry title InPublishing, has written a very enticing review of the current 'Breaking the News' exhibition at the British Library - definitely worth a diary slot if you are in London this weekend.
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The fine line between journalism and activism
A talk about balance and objectivity in subjects that are arguably by their nature highly deserving of both public attention and civic response.
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PPA's ABCs of the DMU
The UK's PPA has created a handy technobabble-free guide to what the country's new Digital Markets Unit will actually be tasked with and responsible for, with an eye to its relevance to publishers. Worth a browse by readers around the world, as it is is being eyed by other regulators as a model perhaps to copy.
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Reminder: get your BJA nominations in
Don't leave it late to make your entries to the British Journalism Awards, one of the better and more ennobling of the pre-Christmas industry bashes.
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Thanks to all for the tips and recommendations!
