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Content Aware media news: February 24, 2022

Welcome back to Content Aware, GPP's weekly update of what's new, interesting, or essential in the world of media. Feel free to pass it on, or send interesting morsels our way.

Published: 16:00, 24 February 2022
Glide Publishing Platform, Glide CMS, Glide Go, and Glide Nexa are a suite of products which help publishers and media bring audiences and content together.

WEEKLY CATCHUP ICYMI in Media: February 24, 2022

A familiar voice. New format. New timeslot. 
Welcome to Content Aware, GPP's invite-only weekly update of what's new, interesting, or essential in the world of media, and other good reads. Feel free to pass it on, or send interesting sugarless morsels to

Glide took part in an interesting and timely debate over the best approach to technology problems for publishers, in the first of the PPAs Decodes series which helps the industry to stay on top of the latest digital thinking from experts in their field. GPP's Denis Haman joined New Statesman Media Group's Sanjay Ravindran, City AM's Miriam Keck, and David Hayter of the Stylist Group, with consultant and media guru Martin Ashplant holding the reins at the PPA HQ in London, all introduced by PPA CEO Sajeeda Merali. 

Highlights of the Build or Buy session can be seen here, with more video due soon. 

The dangers of 'safety'
It is feared the UK's Online Safety Bill may do the country's democratic media more harm than good. GPP's Rob Corbidge analyses the draft bill, and the future of Nick Clegg, in this piece here:
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"Reader data gave me superpowers..."
Online titan Martin Clarke, chief of Mail Online for more than a decade, signs off from his role by reflecting on his time taking the UK site to being the biggest newspaper site in the world.
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How The Atlantic works with its readers
Very interesting piece from the head of audience research at The Atlantic on how she and her team keep on top of what readers want and like.
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What we all owe big tech
Publishers are largely correct in the their criticism of Big Tech right? Hmm. Simon Owen reminds us what we should be grateful for in this:
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Commercial gain
Shopify have carved themselves a significant niche - here's what they did and maybe what they need to do:
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Trickle-down effect?
More content deals announced by Meta (aka Facebook) with UK local publishers:
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Levelling up
The EU will attempt to level the data playing field for smaller companies with a new data sharing law:
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Reality distortion field
Did you know Steve Jobs had a power beyond the realms of science to explain? Bill Gates claimed to be immune to it - as a "minor wizard".
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Reel them in
Facebook (aka Meta) launched TikTok rival Reels globally this week, betting big on the ballooning popularity of short-form video and its appeal to younger audiences. It is possible to monetise them with adverts (stickers and banners) and SEO Journal has some useful insight here:
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Looking forward
From the End of Passwords to Synthetic Data to train AIs, the big brains at MIT Technology Review have identified 10 key Breakthrough Technologies worth keeping an eye on:
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Cats on a fence
We feel that we'd be going against the true purpose of the internet if didn't feature at least some cats from time to time. Here's a great story from the development of Windows 8:
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