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Content Aware media news: October 6, 2022

Horsepower, panicky advertisers, and Facebook exits newsletters - all in this week's Content Aware media news highlights.

Published: 11:22, 06 October 2022
New Racing Post apps go live on Glide

Racing fans galloping forward with new Racing Post apps on GPP
Big congratulations to the teams at horse-racing bible Racing Post, who rolled out its two all-new apps to its audiences this week. The team has made a massive leap forward with its processes and systems and says they can now innovate 10-times faster than with the old tech, and we are proud to have played our part with Glide at the centre of both the editorial and businesses strategies.

Corbidge comments on... advertisers running scared
Ad space buyers are increasingly giving the news and many other types of content a wide berth. Have they not looked out the window lately, asks our man who does not flinch from reality.

Facebook admits defeat in attempt to be a publisher (of sorts)
The social giant's play for newsletter dominance hits the buffers, after it shuts its Substack rival Bulletin.

YouTube steps towards being a cable service in disguise
Talks are ongoing with broadcasters in Australia, that could give an insight into future YouTube plans to 'own the TV homescreen'.

Publisher optimism takes a hit, but signs are good
It's no surprise publishing luminaries might be less optimistic today than a year ago, buffeted by economic headwinds and conflict in Europe. However, the decisions made during the worst of the Covid downturn look to be starting to payoff, they say,

TikTik growth surges in Europe
Revenue for the Chinese social platform grew six-fold last year financial statements show, as the appetite for its short-form video content proves insatiable. Are you on TikTok?

Yahoo News continues to bolster its future plans
The Washington Post has lost another senior figure after its Product Chief decamped to Yahoo to help bolster the News operation there - just days after Yahoo splashed out and bought The Factual service. Is Yahoo News eyeing former glories?

Newsbrands test fewer ads on pages
UK news sites The Telegraph and The Independent have started testing fewer numbers of ads on reader pages, as the industry preps for a post-cookie world. What did they learn?

Twitter edit function breaks cover
This thread not only debuts the feature, but shows you how it works.

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