Horsepower, panicky advertisers, and Facebook exits newsletters - all in this week's Content Aware media news highlights.
Racing fans galloping forward with new Racing Post apps on GPP
Big congratulations to the teams at horse-racing bible Racing Post, who rolled out its two all-new apps to its audiences this week. The team has made a massive leap forward with its processes and systems and says they can now innovate 10-times faster than with the old tech, and we are proud to have played our part with Glide at the centre of both the editorial and businesses strategies.
https://www.spotlightsportsgroup.com/sports-betting-news/spotlight-sports-group-launches-new-racing-post-app/
Corbidge comments on... advertisers running scared
Ad space buyers are increasingly giving the news and many other types of content a wide berth. Have they not looked out the window lately, asks our man who does not flinch from reality.
https://www.gpp.io/news/bad-news-bears-are-we-the-sensitive-souls-advertisers-believe-us-to-be-a87sU3C97LoF
Facebook admits defeat in attempt to be a publisher (of sorts)
The social giant's play for newsletter dominance hits the buffers, after it shuts its Substack rival Bulletin.
https://www.washingtonpost.com/technology/2022/10/04/facebook-bulletin-newsletter-close/
YouTube steps towards being a cable service in disguise
Talks are ongoing with broadcasters in Australia, that could give an insight into future YouTube plans to 'own the TV homescreen'.
https://www.afr.com/technology/youtube-in-secret-talks-to-own-tv-home-screens-20220930-p5bme4
Publisher optimism takes a hit, but signs are good
It's no surprise publishing luminaries might be less optimistic today than a year ago, buffeted by economic headwinds and conflict in Europe. However, the decisions made during the worst of the Covid downturn look to be starting to payoff, they say,
https://whatsnewinpublishing.com/publishers-efforts-will-pay-off-in-2022-with-markedly-increased-total-revenue-world-press-trends-survey/
TikTik growth surges in Europe
Revenue for the Chinese social platform grew six-fold last year financial statements show, as the appetite for its short-form video content proves insatiable. Are you on TikTok?
https://www.chargedretail.co.uk/2022/10/04/tiktoks-european-turnover-surged-almost-six-fold-last-year/
Yahoo News continues to bolster its future plans
The Washington Post has lost another senior figure after its Product Chief decamped to Yahoo to help bolster the News operation there - just days after Yahoo splashed out and bought The Factual service. Is Yahoo News eyeing former glories?
https://www.axios.com/2022/10/04/wapo-product-chief-kat-downs-mulder-yahoo-news
Newsbrands test fewer ads on pages
UK news sites The Telegraph and The Independent have started testing fewer numbers of ads on reader pages, as the industry preps for a post-cookie world. What did they learn?
https://pressgazette.co.uk/independent-telegraph-ads-reader-data-cookies/
Twitter edit function breaks cover
This thread not only debuts the feature, but shows you how it works.
https://twitter.com/MattNavarra/status/1577233982466715648
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