Glide powers new & Spotlight Sports Group Spanish language site

Published: 10 January 2022

Global sports giants launch new collaboration building on GPP's technology, slashing months off launch schedules.

Glide will power the new site, which serves sports and gaming content to millions of Spanish-speaking AS users with content and insight driven by Spotlight Sport Group's Superfeed data engine. 

As well as curated content and revenue management, SSG will also be providing the site with AI-generated content specific to sports, events, and markets.

AS is the third-largest sports website in the world, in Spanish, English, and Arabic, and also with a set of additional Spanish-language sites serving other markets in Chile, Colombia, Mexico, Argentina, Peru, and the USA.

The new site builds on Glide and SSG's existing relationship, which also includes the group's UK-based Racing Post horse-racing site and apps.

Glide CEO Denis Haman said: "We're delighted to be growing our relationship with Spotlight Sports Group and Diario AS as a key technical partner in their new joint venture. 

"A key focus was for us to assist turning the idea into a working new site as quickly as possible, and building on one of Glide's key attributes for its users: speed to market."