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Book a demoContent Aware weekly update: June 16th, 2022
Dangerous hippos, Oliver's anger, and Watergate's Third Man - all in this week's Content Aware media highlights.
Oliver goes for Big Tech
US tv host John Oliver used a long segment on his Last Week Tonight Show to powerfully back the various anti-trust actions being taken against Big Tech.
https://gizmodo.com/john-oliver-big-tech-antitrust-1849055642
FIPP Congress 2022 highlights: Avoid Hippos!
What's New in Publishing's excellent summary of days one and two of the FIPP mega event in Portugal for global publishers. You may recognise some of the names!
https://whatsnewinpublishing.com/there-has-never-been-a-better-time-to-work-in-this-industry-fipp-world-media-congress-day-1-snap-highlights/
Meanwhile Big Tech toes the disinformation line with the EU
New rules will help bolster efforts to fight the spread of fake news and disinformation.
https://www.theverge.com/2022/6/16/23168987/eu-code-disinformation-online-propaganda-facebook-twitter-tiktok
WSJ moves into product reviews
Wall Street Journal launches a new consumer facing site - free to browse and use - as it looks to extend reach beyond its usual paywall territories.
https://www.wsj.com/buyside/home
Corbidge comments... on the Reuters Digital News Report.
No news is not good news, but sometimes boring news is great news.
https://www.gpp.io/news/reuters-digital-news-report-if-it-quacks-like-a-duck-aKHhH3O4OnG7
Advertising and data - the right attitude
In a first party data world, getting your audience to opt-in is key.
https://digitalcontentnext.org/blog/2022/06/07/publishers-hold-a-strong-hand-for-the-future-of-advertising-now-they-must-play-it-wisely/
All about the she said, he said, they said
The UK's Banks vs Cadwalladr libel trial has concluded; it's not grabbed the headlines as Depp vs Heard (what could?), but does it set a far more interesting precedent?
https://pressgazette.co.uk/carole-cadwalladr-arron-banks-libel-win-reaction/
Hail to the editors!
You might be able to name two of the journalists who broke the Watergate story, but perhaps not the third, who actually pulled it all together.
https://www.niemanlab.org/2022/06/all-the-newsrooms-men-how-one-third-of-the-watergate-three-got-written-out-of-journalism-history/
Interest Based Advertising test
Google is beginning tests of IBA for a post-cookie world - you can opt out if you want to avoid being part of the test programme.
https://searchengineland.com/google-chrome-topics-api-test-public-july-1-385589
Lycos? There's a name I haven't heard in a long time
An excellent visualisation of global website growth (and fall!) from 1993 until now.
https://www.youtube.com/watch?v=hNDILCdZmRo
Thanks to all for the tips and recommendations!
