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Meet Glide Go Builder: The visual design and layout system for content teams to take sites and pages from concept to launch

Closing the “impossible gap” for content teams wanting the convenience of pre-built sites combined with the power and flexibility of enterprise headless CMS.

by Glide Press Office

Published: 00:23, 06 September 2025
Glide Go Builder Preview with Configuration Panel

Launching and running a new website is daunting - especially if you want to grow an idea into a successful business without the pains that throttle expansion.

Formulating an enterprise site suited to the audience you serve and sector you want to compete in can demand long lead times, heavy development resources, and steep costs. Many projects simply can’t justify that commitment before an idea is proven. 

It’s why teams with promising ideas often have to choose between launching “quick and dirty” on basic site platforms to get up and running, knowing they will have to migrate to a different solution later, or instead architect and build what they need from scratch with a specialist CMS and enterprise infrastructure - but at higher up-front costs and lead times. If the team is small or under extra pressure to launch, quick and dirty might be the only way.

That’s why we created Glide Go, a turnkey instance of a pre-built front-end bristling with the features media sites need and able to be launched in record time, paired with the same Glide CMS headless content management system back-end which underpins blue-chip media brands and global audience projects.

Together they deliver a complete site plus CMS combo which removes the pain and cost of managing tech, so you can get on with managing a business.

Headless design made easy

Glide Go Builder Widget Configuration

Glide Go Builder Widget Configuration

Now that the questions around site hosting and back-end tech are answered, how about the initial design and feel of your site and crafting it easily after you’ve gone live? 

You’re going to love Glide Go Builder. It’s a visual site-building tool for non-technical users to design and launch top-tier sites and pages on demand - without the need for developer support. As we like to say, just add content and go.

A headless CMS with a visual site builder you say?

That’s right. Headless CMS have transformed modern audience projects and become the go-to choice for tech and commercial teams building complex products and experiences. But creating new designs and launching sites via a headless CMS can be tricky if you’ve never encountered them before.

A headless CMS is essentially a full content management hub where all your content is created and managed, but which is independent from the front-end rendering layer - such as your website, app, data platform, or other customer-facing products. Those products connect by APIs to the CMS and they are all distinctly different. 

You can think of them like a row of houses on a street, all connecting via the grid (APIs) to a single power station. Either side can turn demand up or down at will, and be upgraded independently. It’s more efficient for everyone.

This headless setup, often referred to as being of ‘MACH’ architecture, separates the CMS from front-end tech so developers can build new things for audiences without having to also modify the CMS each time or - even worse - have a different CMS per product channel. In such older-style scenarios, a change to the site or product often demanded corresponding bespoke work on the CMS(s), both costly and time-consuming, and incurring huge technical headaches over time.

By breaking this direct link between technologies, headless CMS unlocked huge business benefits in faster development and iteration, better performance and scalability, stronger security, greater flexibility, and reduced development costs. 

Technology and product teams are big winners with headless CMS. Editorial teams can be too - but they sometimes don’t feel like winners. Why’s that?

For creative teams, headless CMS can make it feel difficult to design sites and pages - because while the CMS can control multiple front-end channels and products, the user interface is not a like-for-like match of any of them. It’s a trade off that can make editors and creators feel a step removed from the experiences they want to craft for their audiences.

That’s why we created Glide Go Builder to bridge this gap. It layers a visual builder on top of the headless foundation, retaining all the wider benefits of headless while allowing editors and marketers to take sites from concept to launch by “assembling” sites from available styles and components and getting back that handcrafted feel.

Editors and creatives aren’t the only winners with Glide Go Builder: for organisations with in-house resources who already use headless, Glide Go Builder allows massively quicker site launches by preconfiguring all the crucial parts of a new site, yet still giving developers full freedom to extend and customise at will.

The winning combination

With Glide Go Builder, editorial and marketing teams can: 

  • Assemble pages visually with a library of publisher-focused ideas and drag-and-drop components for homepages, section pages, articles, video and image galleries, content recommendations, and more.
  • Tailor branding and layouts, and adjust typography, colors, and page structures to reflect brand identity.
  • Instantly preview new pages and changes across devices in real time before publishing.
  • Leverage the power of Glide headless CMS, including Live Reporting, enterprise support, easy custom integrations, structured data control, AI, auto SEO and powerful audience targeting.

It’s the best of both worlds: the power and flexibility of a specialist headless CMS, and the usability of a modern visual site-builder platform.

Teams can experiment, collaborate, and innovate faster, without being slowed down by technical constraints or sunk by high costs.

Why does Glide Go excite creative and technical teams alike?

There are plenty of site-builder CMS to choose from, but Glide Go stands apart.

  • End-to-end completeness: Glide Go gives you a SaaS CMS, a visual site builder, a front-end, preconfiguration, complete hosting, complete management, and ready-to-go components and features out of the box to make great sites with no development needed - all with enterprise power and reliability.
  • Publishing and media concepts by default: Every widget, workflow, and tool in the Glide platform is created with modern media use cases in mind, such as editorial workflows, SEO automation, and multi-channel flexibility - including print.
  • Use case flexibility: Editorial and marketing teams can build, launch and manage sites via Glide Go Builder, while technical teams can extend sites at will when custom features or new integrations are needed.
  • No feature gating: We don’t keep key CMS features tucked away and nickel and dime you for more. Our mantra is “All the Features, All the Time”, so users get the same tools and updates that enterprise users of Glide CMS get - including Live Reporting, the GAIA AI content creation suite, amd multi-channel publishing, all in one license with no hidden fees.

Glide Go Builder is transformational for those who need the full power and scalability of headless CMS but need the easy onboarding and handcrafting feel of a simpler CMS.

CMS power has never been so easy to control.

Want to see Glide Go Builder in action? Request a demo with a Glide product specialist.