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How a picture of gold can seem worth more than the gold itself
What's the base value of content? It's a market subject to strange variations over which publishers seem to be ceding control.
Apr 26, 2024
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Insight and comment about the things which make content and publishing better - or sometimes worse.
RC
Rob Corbidge
Head of Content IntelligenceRob Corbidge is Head of Content Intelligence at Glide Publishing Platform, applying the latest knowledge about advances and ideas in the publishing industry to our own product and helping clients get the most from their content.
Rob's articles - Page 10
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Universal findings can cause local problems
A stern warning to a news outlet that doesn't take itself too seriously reveals the shortcomings of efforts to make credibility a metric.
Apr 18, 2024
Comment
AI and the sea of content: are you the fish, the sea, or the trawler?
The plundering of data for use in LLMs could even have spread to what most people would regard as "their" content
Apr 11, 2024
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AI is eating the internet so fast it's running out of data - luckily, publishers have the solution
Future LLMs could require more data than exists on the entire internet to train them. So surely that's good news for our industry?
Apr 4, 2024
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AI-powered SGE turns Google's organic farm into an industrial-sized content mill
Travel and lifestyle blogging is being eyed up by Google to point its new Search Generative Experience at. Will it be a bitter content harvest?
Mar 28, 2024
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On the internet geography of lost cats
Big versus small is an issue on the internet. What does that mean for publishers?
Mar 21, 2024
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Google's artificial boundaries
Company culture has to come from the top, so does Google's latest mistake indicate something is rotten in Mountain View?
Feb 29, 2024
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Advertising is king, but content holds its crown
Editorial and advertising are loose friends, or should be. Not too close, but not too distant. Right now, they're close in situation but distant in cohesion.
Feb 22, 2024
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From the general to the specific: do we need Curling Correspondents?
No major newsroom roster used to be complete without at least one generalist reporter. As the demand for niche expertise rises, is generalism now under threat?
Feb 15, 2024
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Letting in a giant: will commercial realities take us back to firmer advertising ground?
"Tech giant makes deal with publisher" is a headline that seems often to conclude in tears and acrimony for the publisher. But, new vistas are opening up.
Feb 8, 2024
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Searching for a means of rescue
True innovation in search is overdue, but does a system that returns results in the form of an instant webpage offer a glimpse of a possible future? Not YOUR webpage, however.
Feb 1, 2024
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Google searches for the meaning of things within
Criticism from those that know you best can hurt the most. A Google engineer has taken the internal gloves off and started a series of conversations we can all take part in.
Jan 25, 2024