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Insight and comment about the things which make content and publishing better - or sometimes worse.
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Rob Corbidge
Head of Content IntelligenceRob Corbidge is Head of Content Intelligence at Glide Publishing Platform, applying the latest knowledge about advances and ideas in the publishing industry to our own product and helping clients get the most from their content.
Rob's articles - Page 17
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ChatGPT will never go through the Looking Glass
Impressive as its public debut is, AI writing tool ChatGPT isn't transforming the written word world any time soon. It can create only what already is, not what can be.
Dec 15, 2022
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Ready to be ready: changing landscape ahead for publishers
Will stricter content rules see the platforms play it safe? The consequences of doing so could be beneficial to our industry.
Dec 8, 2022
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Not stupid enough: why asking the simple tech questions is best
Presented with complexity, it's an all-too-common reaction to ask what seem like complex questions about the subject at hand. That's not a situation that helps publishers. Keep it simple.
Dec 1, 2022
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Can our mobiles be freed from the Big Tech gorillas?
Google and Apple stand accused of an "effective duopoly on mobile ecosystems " by the UK's markets regulator. They will plead innocence, yet the facts speak for themselves.
Nov 24, 2022
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Have we run out of questions?
An endlessly expanding world of questions that need answers is out there and that's good news for publishing
Nov 10, 2022
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Publishers are fighting for their slice of attention too
The popularity of using audience attention as a metric has gained ground as a reaction to the multiplicity of options that the average consumer of content is faced with.
Nov 3, 2022
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Trust us: what the focus of Business to Business might teach all publishers
Business to Business publishing is thriving, because people have never stopped being willing to pay for the information they really need. But knowing what they really need is the name of the game!
Oct 27, 2022
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VR in the workplace and a Meta gamble on tomorrow
Meta might appear to be strongarming the world into VR, but even if it is a struggle for them to convince us to don a headset, it could yet yield benefits outside the Metaverse.
Oct 13, 2022
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Bad news bears: are we the sensitive souls advertisers believe us to be?
Secret block lists are preventing media organisations from providing their audience with all the material they should be reading, and we, the audience, are the reason.
Oct 6, 2022
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Red pill or blue pill? Truth cannot be discovered by AI alone
Technology cannot solve all the issues of bias, prejudice, and ignorance presented by humans. And nor should it.
Sep 15, 2022
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AI image creation: redefining original?
Stable Diffusion, the latest of many new AI image generation applications, is causing a stir through its ease of use and the size and sources of the dataset it uses. Is there utility for publishers in such tech?
Sep 8, 2022